Case Study: Turnaround Management & Restructuring

Zinc-coating company

Following a management buy-out the lack of performance could not carry the financial burden and the new owners decided to introduce a performance improvement program.

In a first step the market environment and product range have been critically analyzed and actions have been defined for a continuous increase in sales. With the existing capacity, a reduction of costs would not be advantageous, especially since the asset-intensive production allows only a low-margin production.

To enhance the product range, a new alternative processing has been offered that does not cannibalize the existing products. Thus, the scope has been expanded, both quantitatively and qualitatively. This led to a constant high level of utilization and an excellent performance compared to the benchmark.